Why are some sites not listing in a Google Search for SEO?

Can’t notice your web site on Google? You’ll got to have interaction in some computer program improvement (SEO). Here’s the way to start.

Dear Rich,

I’ve had an internet site for years however folks tell Maine they can’t notice Maine at Google. What am I doing wrong? however am i able to get on the primary page of Google and alternative search engines?

–Invisible in Islesboro

Dear Invisible,

Good question. while not knowing your website} I can’t offer you the precise reasons why your site doesn’t show up in Google, however I will offer you some common reasons why you will be tough to search out once your prospects square measure finding out you.

1. You’ve got very little to no content on your home page and alternative vital pages on your website. several net designers (and website owners) like huge, stunning footage on their home pages and feel text simply “gets within the method.” sadly, search engines square measure (still mostly) blind. They can’t see the gorgeous read from your city district rooms, the stocked with shelves of your natural food store, or the standard workmanship in your hand-loomed, wood toys.

Solution: Bite the bullet and add some words. The text ought to embrace some keyword-rich copy (in alternative words, use the words in your copy that your prospects square measure looking for) and so link those words to the pages on your website wherever they'll notice a lot of data.

2. Your page titles aren’t descriptive. raise the opinions of two computer virus consultants and acquire three all completely different opinions, but most computer virus marketers agree that your title tag is significant to your computer virus visibility.

Too sometimes corporations have generic title tags, or just have their name as a result of the title, or use constant title on every single page…a Brobdingnagian puzzling likelihood.

The page title is created from the words that appear among the title bar of an online page; they let the search engines apprehend what this page is relating to. Your title tags need to be keyword-rich, descriptive, and specific to the content on the page. Here unit of measurement some examples from our data processor.

You’ll notice that each one is exclusive, keyword moneyed, and focused on the content on it specific page.

3. You’re practice the inaccurate keywords on your data processor. this may be a tough one. maybe you’re practice technical terms but your audience isn’t accustomed to the language. You’re writing relating to your vocal stylings and they’re checking out a wedding singer. Or you’ve coined a term that differentiates your business…but no one is checking out that term.

Or you’re targeting a keyword that’s too broad, like travel or coach. Those terms unit of measurement thus broad there’s little probability anyone will notice you for them. Instead, you will do higher targeting to a narrower niche, like American state family journey travel or leadership work for non-profit professionals.

Solution: Perform some keyword analysis of the phrases you’d value more highly to rank well for or that you {simply|that you just} simply assume your prospects unit of measurement checking out. whereas there unit of measurement some powerful for pay tools out there, you may begin with Google Adwords Keyword Tool.

4. you place all of your products/services on constant page. Google and so the choice search engines like focused pages. they are hungry for moneyed detail so that they apprehend if they need to advocate your page (or your competitor’s page) to your prospects. you would like to help them out.

Solution: instead of listing your five service areas on constant page below the header “Services” manufacture a singular page for each service. supply each page a singular page title, durable header, enter plenty of detail relating to the service among the body copy, rely on adding photos or video, and build links to any or all or any the alternative services pages.

If you’ve got dozens of services (or products) you may price a lot of extremely to focus on the foremost important (or lucrative) and bundle the rest onto one page. If will|you'll|you'll be ready to}’t rely on but you'll be able to manufacture distinctive content for each service (think 300 – 5 hundred words minimum), then rely on writing up a case study of someone you helped to spherical out the page, or embrace a testimonial.

5. You’ve been hacked, blacklisted, have some technical draw back on your data processor. It happens to the foremost effective of us: some scummy guy from across the hemisphere has hacked your data processor or your host company for a couple of wicked purpose…or merely to ascertain if he would possibly bed. 

Solution: register for Google Search Console, (formerly Google Webmaster Tools, a free service from Google that will give you with completely different cool tools and supply you with a warning to one thing that’s keeping your data processor from getting indexed by the search engines.

Takeaways:

This is merely the place to start for increasing your computer virus visibility and “finding yourself” on Google. I’d in addition advocate adding an online log to your data processor, starting associate email write up and archiving past newsletters on your data processor, adding videos, getting inward links and a full heap plenty of.

However, if you’re plenty of or less invisible on the search engines, or they’re not delivering the amount of traffic you were expecting, then begin with these five tips for up your computer virus visibility.